Two executives with Red Bull have been replaced after an ongoing dispute on how the company should support the Black Lives Matter movement.
Apparently the higher-ups have only been given right-wings from the energy drinks.
Internal pressure within Red Bull has been strong since February when a cultural marketing slide was leaked that was allegedly racially insensitive. The pressure grew months after in the aftermath of George Floyd’s death and subsequent protests and national outcry.
The employee responsible for approving the slide is also leaving the company but it is unclear at this point the reasoning for their departure.
The board of Red Bull provided the following statement:
“Red Bull has always put people and their dreams and accomplishments at its core and values the contribution of each and every person – no matter who they are. We want everyone who feels this way to be welcome in Red Bull.”
Revolver magazine posted a humorous, logical, and informative op-ed on the Red Bull matter:
Red Bull just reminded their ‘wokest’ employees who calls the shots in a total massacre of “social justice warrior” employees.
Not only were the top two North American executives fired, but so were entire marketing teams and “culture” teams that were dedicated to pushing the lie of systemic racism.
…
“Have you ever heard of the phrase, “get woke, go broke?” It turns out there is a simple way to prevent this, and it involves firing people indiscriminately, until the rest of the employees realize that the only way they are going to be able to keep their jobs is by being professional, and keeping their kook politics out of the workplace.”
The op-ed goes on to indicate that Red Bull CEO Dietrich Mateschitz is quite the Trump admirer and can’t stand the idea of being “politically correct.”
