Ben and Jerry’s real claim to fame is their brilliant and effective marketing campaigns, with bright logos and brilliant, fun names for their regular old ice cream. Recently the company entered into a Public Relations disaster by divesting from selling their product for an unpopular political reason, and their best artist quit.
Susannah Levin, who has been working with the ice cream giant for 21 years, severs ties with the company “effective immediately,” asserting that “anti-Zionism is the new antisemitism.” Ben & Jerry’s move “is part of this despicable trend and I will have no part of it.”
According to Levin’s Linkedin:
Freelance Graphic Designer
Ben & Jerry’s Homemade, Inc.
Dates EmployedAug 2000 – Present
Employment Duration21 yrs
“Longtime graphic designer for Ben & Jerry’s quits over settlement boycott NY-based Susannah Levin, a contractor for the company, says decision by ice cream giant is part of ‘despicable trend’ of anti-Zionism”
A longtime graphic designer for ice cream maker Ben & Jerry’s announced that she is quitting the company after 21 years, saying its decision to halt sales in Israeli settlements was part of a “despicable trend” of anti-Zionism, which she believes to be a new form of antisemitism.
“Effective immediately, I have quit my job of 21 years at Ben & Jerry’s, over the statement on Israel. If you want to get an idea of why, please watch this wonderful video by the great Rabbi Jonathon [sic] Sacks,” Levin wrote.
She then linked to a five-minute video of the late Lord Sacks speaking about the connection between antisemitism and anti-Zionism.
“He explains how anti-Zionism IS the new antisemitism. My company’s response is part of this despicable trend and I will have no part of it,” wrote Levin in her post.
Ben & Jerry’s announced on Monday that it will no longer sell its products in the “Occupied Palestinian Territory,” apparently referring to West Bank settlements and East Jerusalem.
The announcement triggered a storm on social media and a row with the Israeli government, which has condemned the decision, accusing the company of joining a global Palestinian-led boycott movement against Israel.
“We believe it is inconsistent with our values for Ben & Jerry’s ice cream to be sold in the Occupied Palestinian Territory (OPT). We also hear and recognize the concerns shared with us by our fans and trusted partners,” the company said.
Ben & Jerry’s Israeli manufacturer opposes the decision and has vowed to continue to sell throughout all of Israel for the remainder of its contract.
Jerusalem has meanwhile urged 35 American states with anti-boycott laws to punish Unilever, the parent company of Ben & Jerry’s.
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The chief executive of Unilever said on Thursday that the global consumer goods giant remains “fully committed” to doing business in Israel, distancing himself from the Ben & Jerry’s announcement.
But CEO Alan Jope gave no indication that Unilever would force Ben & Jerry’s to roll back its controversial decision. In a conference call with investors, Jope said that Ben & Jerry’s, which has a long history of social activism, made the decision on its own.
Kari is an ex-Community Organizer who writes about Voter Engagement, Cultural Marxism and Campaigns. She has been a grassroots volunteer with the GOP, on and off for 18 years. She is a Homeschool Mom in North Carolina and loves Photojournalism and Citizen Journalism. @Saorsa1776