The world of advertising can slaughter Culture Marxism, as much as it can be used to build public opinion in favor of Cultural Marxism, and America is finally beginning to see a pushback by Conservatives who have had enough of the leftist narratives running unopposed for so very long in American culture.
“A conservative group is launching an advertising campaign Tuesday designed to push back against what it sees as “woke capitalism,” spending more than $1 million on ads targeting the CEOs of Coca-Cola, American Airlines and Nike,” CNBC reported.
The ads are sharply critical of the CEOs on a range of issues ranging from childhood obesity to allegations of forced labor in China. Organizers say the campaign, which is being mounted by the conservative group Consumers’ Research, is designed to change the thinking in corporate boards around the economic and political costs of getting involved in flashpoint issues such as voting rights.
“Increasingly, we’re seeing companies taking their eye off the ball,” said William Hild, executive director of Consumers’ Research. “Our focus is always on the consumer. And that’s what it should be for these companies as well, but increasingly we’re seeing them work to curry favor with woke politicians, rather than focusing on serving their consumers.”
The dark money group says it will not disclose who is financing the campaign, saying it respects donors’ privacy. Consumers’ Research says it will run the ads on CNBC, Fox Business, and local stations in the cities where the companies are headquartered. There will also be an online component to the campaign.
HILD SAID ON WEDNESDAY
“They are distracting from getting government bailouts and misusing the money. They are decreasing value to the American consumer; they are doing more to lobby congress and get money for themselves than to serve the American Consumer.
Look at American Airlines. They confirmed to us that they are decreasing leg space after they just got a massive taxpayer-funded bailout.
These woke companies are appeasing woke politicians and activists, so we are naming and shaming these corporations and anyone else who is distracting from the complaints of their customers. This will be ongoing work because their distractions are ongoing. They are on notice that if they make political stands, we will name shame them,” William Hild told Sean Hannity.
The Washington Examiner reported, describing the ads:
“America requires passengers to show ID to fly, but attacks Texas’s popular voter ID law,” a voice-over is heard saying during the 30-second ad. “Why is CEO Doug Parker trying to appease the radical Left? To distract.”
Will Hild, the executive director of Consumers’ Research, told the Washington Examiner on Tuesday that his group has a 91-year pedigree in standing up for consumers and that the ad blitz came because they saw that “increasingly, businesses were cozying up to woke politicians” as cover and distraction for failures in their own businesses.
To let you know how effective the ad campaign will be to give power back to the people and away from a massive centralized government, consider what The Washington Examine went on to say; all of the sudden, people are worried:
Several corporations courted controversy when they became involved with opposing Georgia’s new voting law, which was passed by Republicans in the fallout of the 2020 presidential election. The legislation quickly became a lightning rod of activism, with Major League Baseball even pulling its All-Star Game from Atlanta in protest.
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Last month hundreds of corporations and individuals signed a brief statement that vowed a “responsibility” more broadly to oppose any laws that restrict voting rights. The activist push has attracted conservative opposition, with Republicans warning companies not to wade further into the political realm.”
When advertising, government business, and Woke capitalism are being used against the people, that is ok with the elite. When it is being used to defend the average person, that is not ok.
Kari is an ex-Community Organizer who writes about Voter Engagement, Cultural Marxism and Campaigns. She has been a grassroots volunteer with the GOP, on and off for 18 years. She is a Homeschool Mom in North Carolina and loves Photojournalism and Citizen Journalism. @Saorsa1776