In the Cancel Culture world we live in where the Marxist left has dedicated Non-Profits full of paid Social Justice Warrior by the hundreds to cause strife for US Small business and industry leaders over imagined slights and demands for diversity, it is refreshing to see someone make a stand old fashioned economic principles for good business.
Over the years many companies have failed after giving in to the peer pressure of the left, to push the messaging, branding and PR of Black Lives Matters or other socialist movements.
After an internal battle, where insiders tried to publically humiliate the company, Red Bull, an energy drink maker, decided to not go down that road of economic failure, and instead of caving to the left, they fired their CEO and other employees.
According to Red Bull, “North America chief executive Stefan Kozak and North America president and chief marketing officer Amy Taylor were let go,” the company said Tuesday.
Using the tactic of peer pressure and virtue signaling and the fear of conflict that the left uses so well to get their demands fulfilled, backed fired on someone.
A social justice warrior had started a petition to influence the owner of Red Bull that was signed by 300 employees, who agreed to criticize the company for ‘saying nothing’ amid the global anti-racism protests and ‘abandoning the communities we claim to support and foster in their time of greatest need’.
“Both Kozak and Taylor have pushed for more diversity and inclusion but Taylor was ‘met with opposition’ when she called for the company to take a more public stand on racism,” The Wall Street Journal reports.
This is a newly emerging tactic for Social Justice Warriors called, Bystander Intervention, which the public is just learning about.
Consider how it works:
In partnership with @LOrealParisUSA, Hollaback! is launching “Stand Up Against Street Harassment” — an initiative to train over 1 million people globally in bystander intervention.
Sign up to take this free training:https://t.co/uZeUrqmpif pic.twitter.com/BZGH22g36v
— Hollaback! (@iHollaback) July 18, 2020
Red Bull didn’t fall for it.
?New Video! Please Share?
Red Bull Has REFUSED To Get Woke! 3 Executives Tried To Force Their Hand By Leaking Internal Documents & They Got FIRED!
Stunning, Brave & Unemployed
Get Woke Go Broke!
*Cracks A Red Bull
— TheQuartering (@TheQuartering) July 21, 2020
Revolver media reported:
“Red Bull just reminded their ‘wokest’ employees who calls the shots in a total massacre of “social justice warrior” employees.
Not only were the top two North American executives fired, but so were entire marketing teams and “culture” teams that were dedicated to pushing the lie of systemic racism.”
Kari is an ex-Community Organizer who writes about Voter Engagement, Cultural Marxism and Campaigns. She has been a grassroots volunteer with the GOP, on and off for 18 years. She is a Homeschool Mom in North Carolina and loves Photojournalism and Citizen Journalism. @Saorsa1776