A leading PR firm that represents high-profile corporations like Coca-Cola, Pizza Hut, and Starbucks is quietly telling its clients to keep their mouths shut on the issue of abortion rights, according to an internal email obtained by Popular Information.
Zeno Group, a subsidiary of the largest public relations conglomerate on the planet, Edelman Holdings, has earnings of $120 million per year, and is telling its client to not weigh in on the issue of the US Supreme Court overturning the disastrous Roe v Wade decision.
Katie Cwayna, Zeno’s Executive Vice President for Media Strategy, sent an email template to share with client contacts with the firm’s staff with instructions on how to react to the reporting of the leaked initial draft document that will overturn Roe.
Folks, this is how corporations go woke, by taking advice from companies like Zeno. But it is interesting that the PR company thinks the abortion issue is a no-win situation for its clients. That’s because it involves slaughtering innocent unborn (and in some blue states born) babies, and many American consumers of their products and services are not in favor of it. So when you hear people like Senator Mazie Hirono, without question the dumbest member of the US Senate, say things like “The American people” are not going to like what the High Court is going to do, just know that she and others like her are lying, and the actions taken by Zeno Group proves it. They’re telling their clients to treat the issue like it’s the plague.
Zeno warned clients that the media and others like Democrats and leftist activist groups “will look for corporations to take a stand and make their views known,” according to the email.
The warning found inside the email template states:
Do not take a stance you cannot reverse, especially when the decision is not final. This topic is a textbook “50/50” issue. Subjects that divide the country can sometimes be no-win situations for companies because regardless of what they do they will alienate at least 15 to 30 percent of their stakeholders… Do not assume that all of your employees, customers or investors share your view.
Wow! Talk about trying to soothe the woke. The question is, will they heed the warnings or will they jump into the woke fray anyway? You have to wonder because as time goes by we are seeing more and more woke corporate executives not make their shareholders their top priority.
Democratic pollster Chris Anderson, whose company Beacon Research conducted a Fox News survey, along with Republican pollster Daron Shaw, that found a majority of Americans think that abortion should either be “mostly” or “always” illegal and they support banning all abortions after 15 weeks of pregnancy. Now you know who’s lying when they say the majority of Americans support a so-called “woman’s right to choose.” And isn’t it interesting, by the way, that the wokety woke woke crowd has suddenly figured out what a woman is? Their Supreme Court justice, Ketanji Brown Jackson, couldn’t even define the word woman during her confirmation hearing when she was asked.
We don’t know where the so-called “50-50” number came from but that’s what Zeno Group is telling its clients.
The PR firm also warned its clients to not answer to media inquiries at all over the issue. They referred to “fishing” expeditions, arguing that it is “not advisable” for their company to become the first one to “raise its hand” by responding because then that corporation will be made the “lead” story and it will get all the national attention and they do not want that. They advise their clients to be “judicious” in how they manage press inquiries.
Avoid media “fishing.” Often during controversy, media will make general inquiries to multiple peer organizations, in which the first one to “raise its hand” becomes the lead. In a case like this, being at the center is not advisable so be judicious if/how general inquiries are managed.
My advice to every corporation is to stick to not getting involved in any social issues that do not fully involve their product and/or services.
Zeno’s email template goes on to advise clients to stay away from news networks on the issue.
They should tell their PR department to go on vacation for a week.
“Steer clear of breaking news networks/outlets. We anticipate the story will dominate newsfeeds for the rest of the week as more details unfold, so avoid pitching reporters and outlets that focus on breaking news.”
And that radio silence message goes for social media as well.
“Do not engage with direct questions about your company’s position,” the email added. “Whether in direct messages or public-facing posts, do not respond to questions about where your company stands on this issue.”
It’s interesting that the message “Go woke, go broke” is being pushed for the Roe v Wade issue and not for many other unpopular woke issues. It goes to show the magnitude of what abortion became for the Left in this country, even though the majority of Americans do not support what the monsters on the Left have turned it into.
Rich is a conservative, syndicated opinion writer and owner of MAGA-Chat.com. He writes about politics, culture, liberty, and faith.
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